Start off with it being truly awesome (PS3 days) to get ppl to subscribe. Back then they were forced to be awesome coz PS3 had free online and they couldn't change midway while being the losing platform.
This gen? 'O, we're winning lets cut the awesome level by half and charge moar on top of being mandatory for online play!'
Fuck em. I never paid for PS+ and never will. But then again I only play singleplayer games on PS4. Multiplayer is what PC is for.